This is how purpose can birth a brand.

Let’s be real—every brand wants to make money. But the ones that stand out, the ones we remember, are those that exist for something deeper.

Take TOMS Shoes for example. Back in 2006, Blake Mycoskie traveled to Argentina and saw how tough life was for kids who didn’t even have shoes. That experience sparked something in him. He didn’t just come back to create another shoe company—he built a brand with a heartbeat.

For every pair sold, another pair was given to a child in need. Simple, but powerful. Imagine how that story must have hit investors philanthropist and buyers right in the heart. No wonder TOMS grew into one of the top purposeful brands in the world.

Now here’s what I want you to take away:

1. Purpose sells – People connect more with your “why” than your “what.”

2. Purpose builds loyalty – When your brand stands for something, people don’t just buy your product, they buy into your mission.

That’s the magic of purpose in branding.

I’m Emmanuel Adetoye, a brand designer and strategist. My mission is to help brands like yours craft stories, identities, and strategies that don’t just make money, but also make impact.

👉 Let’s build your brand together—send me a DM today.
Or connect with me via WhatsApp: 09039160806
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