It's more than lines and shapes.

A logo design is not just random shapes, lines, curves and fonts put together.


It's a visual story of a brand.


It's a symbol that speaks for your business even before you open your mouth to speak.


So it has to be carefully thought after.


It's a thought process that is very deep and takes a lot of time.


A logo must communicate a meaning that relates to the brand story, the brand goals, the brand's audience and everything in between.


A logo doesn't always have to show practically what you do in it, but it has to represent your business name and have a meaning that indicates what you do.


There are several thoughts that go into creating a logo; here are a few:


1. Meaningful: it has to have a meaning and must relate to the brand's central message and its goals.


2. Simplicity: it has to be simple and memorable. A logo doesn't have to have a lot going on in it.


3. Strategic symbols: from the colours used to the lines, shapes and fonts, everything communicates meaning, values, industry, tone, etc.


Next time you need a logo, don't just look for a fancy logo.


Ask your designer, what is this logo saying about this brand?


If it's saying nothing, then it's just lines and symbols.


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Have you ever created a logo for your brand before? Do you think it was meaningful or it wasn't? Share with us in the comments.

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I remain your favourite brand designer.


📸 Brand identity design for Timeless Business Navigators. full presentation coming soon.