Here is a huge mistake many startups and founders make that is costing them their brand.


If there is one mistake I see founders, start-ups, and business owners make, it is assuming that everyone is their target audience.


They want to do business with everyone.


Yeah, it is true that marketing and business in general are numbers games, but you have to understand that you can't serve everyone.


No, you cannot.


Here is what you should know.


Even if you're selling long life and prosperity for just a few dollars, not everyone will patronise you. Trust me on this.


The biggest mistake you can make as a startup founder is not clearly defining your target audience and assuming that your business is for everyone.


When you clearly define your target audience and the set of people your product is meant for, it saves you time, energy, and resources.


You then know how and where to channel all your money and time when marketing.


This is very important but often times overlooked.


When you try to serve everyone, you'll end up serving no one at all.


Be specific and define your mission and the people the product is meant for.


Now that you're informed, don't make this mistake again.



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Do you think there is any product for which the market audience is everyone? Let me know what you think in the comment section.

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I remain your favourite brand designer.