It took me 100 years to figure this out and I finally broke the consistency code .
I've been doing 3 things daily for over 20days and here's one thing I've learnt.

You only need one excuse to not do it
And you also need one excuse to do it

It just boils down to why you should do it and not why should not do it
So the next time you feel you're about stopping something you're doing

Ask yourself this !
Is it worth it ?

If you stop , then who looses and finally
Ask yourself why you should not stop and not why you should stop .

Do these, and see how you'll improve on your consistency because it has been helping me and it might help you too.

Ps: I do sell smiles .

Recently, I worked with a client for whom I created explainer videos for their services. After completing the third video, the client remarked, "Samuel, you've improved so much in just these few days we've been working together. Is this your usual pace? Each video gets more creative and better than the last!"

As someone with Steeze and composure, you could guess what my reply would be or rather experience it yourself. With that I delivered an even better job. The client ended up paying me more than we originally agreed upon, the video performed exceptionally well, and everyone went home happy.

So, what was the root cause of all this success?
It was growth. I invested in my skills, took the time to understand what the brand was all about, and focused on what they needed to achieve. As I deepened my understanding of their services and brand over those few days, the quality of the videos I produced also improved.

By growing my knowledge of the brand, I grew my wallet too—while the brand expanded its audience.

This is a typical example of business growth. I offer video editing and video advert creation as a service, which is my business. Every day, I make it a point to add something to my knowledge bank that's related to my skill. This helps me improve the quality of my services, serve my customers better, and, in turn, grow my income.

Now, what you do might be different from what I do, but as long as you're earning money from it and offering it as a service or product to help others, then it's definitely a business.

And don't misunderstand—business growth isn't just about having a big office, government approval, or hundreds of employees. Growth varies for different businesses and individuals, depending on the goals they set. For example, Business A might set a goal to buy land next year, Business B might aim for $5,000 in yearly sales, and Business C might focus on developing a new marketing strategy.

Once these businesses achieve their goals, it’s considered growth for them. You get it ?

You might decide to learn a new closing skill to help your business secure more clients, or you might develop a new marketing strategy to boost your business. Once you've accomplished these things, your business has achieved a certain level of growth.

Consider this: the grocery store you visit that initially didn’t have what you needed but later stocked it and earned your business—that’s growth. They've grown by adding you as a customer.

In essence, if you want business growth, just ensure you're always adding something new—whether it's knowledge, skills, or goals. The ultimate goal might be to become a global business and serve the top 1%, but every small step counts.

Keep developing strategies, smashing goals, reaching out to new partners, and setting plans in motion. Little by little, I'll see your business rise to the top.

Was this helpful on business growth?

DAY 6
TOPIC:
BUSINESS GROWTH
#bmc
#thecreator'squest
#contentwriter
#day6

Growing up as a kid, I’ve always been addressed as a girl 5 out of 10 times anytime I go out, especially by older people and some young people too.

At times, I look at myself and think, "What the hell! Are all these people blind, or what? Like dem no get eyes? How do I even look like a girl?" Some say it’s my face, lips, or my smile. I don’t even talk about it. Even recently, I used a profile picture on a social media platform, and some people started calling me "Ma." I got tired and had to change the picture so people would address me properly.

Now, that’s what we call branding. Being a boy or a man is your personal brand; being a girl or a woman is your personal brand too. Confidence, masculinity, femininity, multitasking, protection, etc., are also some of the qualities we find in ourselves which make up our brand as a boy or a girl. You decide to learn a skill, choose a style of dressing, or a mode of speaking to be your unique selling point to market your gender or name as a brand.

Meanwhile, remember, your face, stature, height, weight, etc., also make up your brand, and this, in some cases, might determine how some people see you. For example, we often view slim people as those who don’t eat much or so. That’s just an example; I sha know slim people wey chop pass me

Take the popular Apple company, for example. We all know them to be a symbol of luxury. In fact, we now term anybody using an Apple product as a "big boy." Why? Because of branding. The Apple brand has positioned itself so that what you buy from them is no longer just a product or service but rather a luxury. If you can afford any of their products, you are considered a big shot.

You see? That’s how branding works. It’s how people perceive you without you introducing yourself or how your target audience perceives what you do. Now, don’t get me wrong. Remember, we talked about marketing before? You can read my previous post to go through it again.

Branding is not marketing, and marketing is not branding. Let’s see it this way: for marketing, you’re telling people that this product A will make them rich without working for just 7 days if they get it now. You might employ marketing strategies like getting customer reviews from those who have used and tasted product A before.

Branding is about the company behind product A. If people already know that the company behind product A can definitely do what product A does, they will buy product A happily without doubts.

That’s the power of branding. It’s how people perceive and see what you do, from your color, food, fashion sense (logo, fonts, etc.). You should be intentional about it. Also, know we have two types of branding: Personal Branding and Business Branding.

You don’t have to agree with me if you don’t want to. But you’re probably familiar with the term "overhyping," and you might wonder why some popular people might wake up one day and decide to sell something, and then people rush to get it. Most of them are not even buying it because it’s useful to them; it’s just that they want to own something from that person (personal brand) or that company (business brand).

So, you see, the term branding is not a big deal at all, but it takes intentionality and discipline to create one. Now that you’ve read this far, the best way you can start your branding is by getting an explainer video for what you do, and I can help with that.

Send a message, and let’s talk. If you enjoyed this read, let’s hear your thoughts in the comments as they will help me improve, but tell me truth , I resemble girl ni ?

Topic: BRANDING
#bmc
#thecreator'squest
#contentwriter
#day5

So, last time I went back home,

My mum saw me and was like, "This boy, you don big o!" Look at the small Samuel of yesterday that was my handbag.

My sister even started comparing her height with mine and saying that I'm now even taller, me that is complaining of how I'm the shortest person amongst my friends in school.

And even speaking of which, you can all relate to the fact of how we all thought the moon follows us anywhere we go when we were just kids.

Or the tale that, you should not pick up a fallen biscuit or sweet from the ground that the devil has taken a bite of it.

Funny enough, you might even prefer sweet then instead of a 1 dollar bill, who wan give you sef? 🥱

But what changed? That we no longer believe all those tales and stories after finding a logical reason of how it is impossible for the devil to eat your fallen biscuit or sweet, like how?

Growth!
That's what happened.
We grew, mentally, physically, spiritually, and maybe financially too, and whether you want it or not, you must grow in a way or two.

But there's another kind of growth that has to be intentional unlike the natural growth and development of some certain things.

For example, the reason you go to school or take up a skill is to learn and earn, the reason you eat is to grow and be nutritious, what again, you add it.

This growth is called personal development, you're conscious about it, you taste after it, and it implies to different areas of our lives from our relationship, health, skill, finance, etc.

This is you picking a particular aspect of your life and saying, you must grow, let's say you want to learn a new skill or maybe learn a new language, or learn how to cook a new dish, the efforts you intentionally take towards that aspect to develop it, is what is called personal development.

So no be big grammar, you go to school, you learn and read to graduate, it's still a part of personal development, you read your bible, you pray, you commune with God, etc., all this things you consciously do to improve a particular aspect about your life, no neglect am.

If you have to pay for knowledge to develop yourself, then do so too, it is worth it, in every area of your life from skills, relationship, physical health, etc., there's always something new to learn and improve on.

You can choose to pick out one thing you wish to develop on , make conscious effort everyday to see that something new is being added, I kid you not it works because I'm in this process too.

So I'm safe to tell you, how far you'll go in life is determined by how far you're willing to invest in your own development, do you agree?

Drops pen.

DAY 3
PERSONAL DEVELOPMENT
#bmc
#thecreator'squest
#contentwriter
#day3

She was asking me if I was a pastor or had interest in becoming a priest.
The matter long sha!

I never knew that was what these girls called me—a PASTOR.

And the first time I got close enough to one was when she had to spill it out, after saying she had a crush on me.

I laughed and then traced everything back to how I was dressing.

I normally put on my plain trousers and a T-shirt or a polo. They’ve never seen me wear jeans, and I was so quiet and meek as a lamb.

That was probably how they formulated such thoughts. Well, it’s still good.

What am I saying? I unintentionally branded and presented myself as a pastor with the way I dressed, acted, and appeared.

And in that process, I sold them the idea of who I was unintentionally.

And they bought it, except the girl asked me. Now, that’s how marketing works.

Remember the shop, stores, or offices you normally skip just because they’re not good-looking?

And then you go ahead to patronize the next beautiful person or store, even if their prices might be slightly different.

Remember how you would check your outfit and how you appear in front of a mirror before going out?

You just want to make sure you appear the best way possible. Whether unintentionally or intentionally, you’re trying to tell the crowd, “This is who I am.”

Marketing is all about how people perceive you, your product, your brand, your service.

It is also a form of branding, but in marketing, you’re trying to make people or your target audience perceive you or that product in a certain light or look at you with a different eye.

Is marketing different from selling?

Yes, it is. Selling is done after marketing. Take, for example, my story and what happened after. So with proper marketing and good strategies to implement, you can easily sell a product or service.

Do you get?

This is my entry for the Day 1 writing challenge.
TOPIC: MARKETING


#bmc
#thecreator'squest
#contentwriter
#day2